Dear Corporations... FYI... BE NICE! (... yeah, even to current customers!)

As I was paying my bills today on-line as I do several times a month ... and once again I was amazed (why it surprises me every month- idk) at how difficult it is to get to the pay my bill page. I go through loop after loop; mostly designed for signing-up for a NEW account...  

A simple "pay bill" link is nowhere to be found. (I won't mention any names ... like Rochester Gas & Electric or Time Warner Cable... that is just between us)  :)

Which makes me wonder; where is the respect for the consistent and loyal?... why are we so much nicer to the new and shiny??? !!!

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