Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
How to Profit From Your Passion (Guest)
The new tools of social media are mystifying to many—and enriching to a few. One of the new social-media impresarios is Gary Vaynerchuk, founder of WineLibraryTV. Vaynerchuk used the Web to turn a sleepy New Jersey liquor store into a $60 million business, and his consulting firm, Vayner Media, advises companies on how to harness the power of social media without the hard selling that turns off customers.
Vaynerchuk's new book, Crush It: Why Now Is the Time to Cash In on Your Passion, explains how individuals can build a personal "brand" and build a following while doing what they love. I've spoken with Vaynerchuk a few times recently, including this interview on Hulu. Some excerpts from those conversations: ... MORE
How to Profit From Your Passion - Rick Newman (usnews.com)
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Social media marketing in 10 minutes a day - iMediaConnection.com
Yes you can... With the right tools that allow you to integrate all your applications, maximize your time and focus on a few daily priorities...
Social media marketing doesn't always demand large time and money investments. See how your small business can benefit with minimal effort.
Do's and dont's of Social Media (Guest)
This is the simplest summary I have seen ... GREAT Stuff!
Check out this SlideShare Presentation:
Check out this SlideShare Presentation:
Words From Seth: Santa Math! (Guest)
Quid pro quo (santa math) by Seth Godin
Walk up to the falafel stand and hand the guy $3. He hands you a falafel, no onions. This for that. Something for something. The time between surrendering the money and getting the sandwich is tiny. You gave him something, you got something. It's simple.
Now, stretch it out a bit. You order dinner in a restaurant. They treat you nicely, the room is beautiful, you enjoy the evening, then you pay the bill. This, pause, pause, pause, that.
Go to law school. Pay a lot of money. Spend a lot of time. Be taught a bunch of things you don't particularly want to know, things you probably don't need. Get a degree with a modicum of scarcity. Pay for a bar review course. Pass the bar. Then you get a job that pays a lot of money. This, then a multi-year pause, then, in return, that for the next forty years. We call it return on investment.
Online, though, I'm not sure the math is so obvious. You don't write a blog to get gigs. You don't help people out in a forum to build a freelance business. Sure, that might happen, but that's not why you do it. If you are busy calculating quid pro quo, that means your heart isn't in it, and the math won't work out anyway.
I think it's more like Santa math. Santa flies around the world, giving stuff away, and for what? He earns gratitude, trust and friendship, that's what. Sure, one day he might decide to license his image or try to sell you something. But right here, right now, gratitude, trust and friendship are plenty. Especially if you enjoy doing what you're doing. Quid, no quo.
Walk up to the falafel stand and hand the guy $3. He hands you a falafel, no onions. This for that. Something for something. The time between surrendering the money and getting the sandwich is tiny. You gave him something, you got something. It's simple.
Now, stretch it out a bit. You order dinner in a restaurant. They treat you nicely, the room is beautiful, you enjoy the evening, then you pay the bill. This, pause, pause, pause, that.
Go to law school. Pay a lot of money. Spend a lot of time. Be taught a bunch of things you don't particularly want to know, things you probably don't need. Get a degree with a modicum of scarcity. Pay for a bar review course. Pass the bar. Then you get a job that pays a lot of money. This, then a multi-year pause, then, in return, that for the next forty years. We call it return on investment.
Online, though, I'm not sure the math is so obvious. You don't write a blog to get gigs. You don't help people out in a forum to build a freelance business. Sure, that might happen, but that's not why you do it. If you are busy calculating quid pro quo, that means your heart isn't in it, and the math won't work out anyway.
Online, the something, the quid, the this, doesn't cost cash. It takes heart and energy and caring, which are scarce but renewable resources. As a result, many people are able to spend them without seeking anything external in return. Even better, the act of generosity, of giving without expectation, makes it easier to do art, to create work that matters on its own.
10 Reasons Why Social Media Matters (Guest)
Social Media: are you hesitant to "give it away"?
One of the basic "personality traits" of social media is that you must not hesitate to "give it away". The foundation of building relationships is based upon the GENUINE unconditional desire to share your time & talent and trust that your giving will eventually come full circle.
If you are holding your information tight and close to your chest; only sharing when you get something out of it... this is not the venue for you. As many many articles have reinforced it is not about maintaining control; to participate you must listen and well... participate!
My husband thinks I am crazy; always having a passion to give more than I have gotten, I have never suffered for it (well once, but that is another story, for another day). No wonder my love affair with social media has been a whirlwind romance (don't tell... said husband referred to above)... the quality of the relationships and the giving of information has made me fall deeper and deeper in the bliss that is social media.
Interacting with exceptional individuals such as; #mashable, #aplusk,#dannybrown,#amycourser ... among many others that give freely and often... has reinforced this basic value.
Everyday is a new adventure, a new relationship ...so keep giving... share and share often...
If you are holding your information tight and close to your chest; only sharing when you get something out of it... this is not the venue for you. As many many articles have reinforced it is not about maintaining control; to participate you must listen and well... participate!
My husband thinks I am crazy; always having a passion to give more than I have gotten, I have never suffered for it (well once, but that is another story, for another day). No wonder my love affair with social media has been a whirlwind romance (don't tell... said husband referred to above)... the quality of the relationships and the giving of information has made me fall deeper and deeper in the bliss that is social media.
Interacting with exceptional individuals such as; #mashable, #aplusk,#dannybrown,#amycourser ... among many others that give freely and often... has reinforced this basic value.
Everyday is a new adventure, a new relationship ...so keep giving... share and share often...
The Trouble Tree Story (Guest)
I hired a carpenter to help me restore an old farmhouse. He had just finished a rough first day on the job; a flat tire made him lose an hour of work, the electric saw quit and now his ancient pick-up refused to start. While I drove him home, he sat in stony silence. On arriving, he invited me to meet his family. As we walked toward the front door, he paused briefly at a small tree, touching the tips of the branches with both hands. When opening the door he underwent an amazing transformation. His tanned face was wreathed in smiles and he hugged his two small children and gave his wife a kiss.
Afterwards he walked me to the car. We passed the tree and my curiosity got the better of me. I asked him about what I had seen him do earlier. "Oh, that's my trouble tree" he replied. "I know I can't help having troubles on the job, but one thing is for sure, troubles don't belong in the house with my wife and the children. So I just hang them up on the tree every night when I come home. Then in the morning I pick them up again"
"Funny Thing is" He smiled, " when I come out in the morning to pick 'em up, there ain't nearly as many as I remember hanging up the night before".
Author Unknown
Afterwards he walked me to the car. We passed the tree and my curiosity got the better of me. I asked him about what I had seen him do earlier. "Oh, that's my trouble tree" he replied. "I know I can't help having troubles on the job, but one thing is for sure, troubles don't belong in the house with my wife and the children. So I just hang them up on the tree every night when I come home. Then in the morning I pick them up again"
"Funny Thing is" He smiled, " when I come out in the morning to pick 'em up, there ain't nearly as many as I remember hanging up the night before".
Author Unknown
The Begining...
Launching my own business; scared and excited at the same instant. This has just fallen into my lap; like I have been searching for something and it found me. I have a desire, passion, need almost to do something meaningful, not be buried away in a fabric box. This has taken on a life of it's own; like ready or not here we go; white knuckling all the way. Deep breath, hold on tight; This outta be GOOD!!!
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